Biossance
/ Content Creation + Strategy
(Photography + Video)
/ Art Direction
/ Graphic Design
/ Video + Photo Editing
Reimagining skincare through biotech innovation, Biossance set the standard for vegan beauty with its pioneering use of squalane; delivering high-performance formulas for every skin type, from oils to moisturizers, carried online and at Sephora.
My role combines content production with strategic direction. I lead end-to-end content development across video and static; from concepting and planning to production and delivery, the entire process grounded in data and platform insights. I’ve also produced on-site event content, designed graphics for social + printed collateral, managed and led shoots, and adapted quickly to evolving platform trends.
I partner closely with Marketing, Studio, Brand, Product, Paid, and Creative teams to align content with broader business goals, bringing a creator-first mindset to develop high-performing assets that consistently drive engagement, reach, and growth.